About us
By Josephine brings the art of French patisserie into your home
Our Story
Josephine was taught the fine art of French patisserie by her aunt – a passionate food stylist and chef in Paris. Since 2009, this passion has grown from a home kitchen into a business dedicated to crafting authentic French delicacies.
By Josephine believes excellence lies in the details. All our products, from artisan baking kits to our signature macarons and classic cannelés, are handcrafted with uncompromising quality.
Our preparation artisanal baking kits bring the art of French patisserie into your home. Based on cherished family recipes and made with quality ingredients, the easy-to-follow recipes let you create authentic French treats with ease.
Made simple, made delicious. Let’s bake memories together.
Because baking is more than food.
It is memory, meaning, and legacy - and we’re here to make it beautiful.
Our Values
At By Josephine, baking is never just about what comes out of the oven.
It’s about where the recipe comes from, who we share it with, and the world
we’ll leave behind for our children.
Authenticity
Our story begins in Paris, carried to Melbourne with recipes that hold the spirit of French patisserie close to heart. Every kit, every creation, is made with honesty - genuine ingredients, time-honoured techniques, and no shortcuts. Authenticity isn’t a trend for us, it’s the flavour that connects the past to the present.
Connection
We believe food is a language of togetherness. Baking with us is about laughter in the kitchen, little hands dusted with flour, and the joy of sharing something made with love. But connection doesn’t end at the table - it flows into our community. From markets and schools to neighbours and friends, our purpose is to bring people closer, one bake at a time.
Care
Care is the heart of everything we do - care for our craft, for our customers, for our community, and for our planet. We choose thoughtful ingredients, mindful packaging, and partnerships that respect people and place. Most of all, we care for tomorrow. Every choice we make today is a promise to our children’s future, ensuring they inherit not only recipes, but also a sweeter, more sustainable world.
Behind the Scenes
Crafted with Care, Baked with Passion
Step into our kitchen where Parisian tradition meets Melbourne creativity.
